Client: Visa - Tooth Fairy
Visual Design: Girija Bhomawat
UX Design: Leanne Shepel
Firm: Seven Design
To help parents answer the perennial question of how much their children should receive from the Tooth Fairy, we worked with Visa to create an easy to use mobile app and online calculator.
The free app and calculator uses Visa's survey data and factors in demographics such as gender, age, home state, income and education levels to formulate how much money the Tooth Fairy is leaving in comparable households.
My role in the Tooth Fairy project was to map out the experience for the user. Because the app is something that can be used by a variety of age groups, educational backgrounds and not location specific, we designed the calculator to be linear and guide the user through with a step by step process.